Maui Jim launched in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Their goal was a technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, which they achieved with their PolarizedPlus2® lens.

Since then they have become very well know for their sporty sunglass styles which are all polarized and protect from 100% of UVA and UVB rays.