Daas Optique by Alexander Daas is an optical boutique concept by a 2nd generation optician, eyewear stylist & eyewear designer featuring an exclusive curation of top independent and luxury eyewear brands with southern California locations in Los Angeles and San Diego. With a uniquely trained staff of opticians and eyewear stylists, with the best selection of eyeglasses and sunglasses, and with the most cutting edge prescription lens technology and lab equipment, you are guaranteed an amazing experience and the best pair of glasses or sunglasses you’ve ever had.

Alex O'Loughlin from television show Hawaii Five-0 with Alex at Daas Optique - Larchmont Village
Alex O'Loughlin from television show Hawaii Five-0 with Alex (Daas Optique - Larchmont Village)
Alex styling Jenny McCarthy
Alex styling Jenny McCarthy (San Francisco)
Alex with The Fray lead singer Isaac Slade at the Alexander Daas Eyewear Showroom in San Diego
Alex with The Fray lead singer Isaac Slade (Alexander Daas Eyewear Showroom - San Diego)
Nancy Pelosi with Alex
Nancy Pelosi with Alex (San Francisco)


Growing up and helping out in his family’s optical boutique since childhood, it was only natural that passion for eyewear would run through Alex’s veins. In adulthood, Alex for about 10 years took over and operated their store turning it into one of the most reputable boutiques in San Francisco.

After years of building up a large celebrity clientele alongside actors, politicians & athletes, and of modifying other frames to better fit clients, Alex’s experience as an optician and eyewear stylist became the foundation of his new role as a designer. Alex launched his own eyewear line, Alexander Daas in 2010 out of San Francisco. Nationally distributed, San Diego’s Gaslamp district later became home to the designer’s eyewear showroom, design studio and distribution headquarters in Spring of 2013. The following Fall, the 2nd Daas Optique by Alexander Daas opened by acquisition of a five-year-old optical boutique location in Larchmont Village, Los Angeles – a quaint shopping & dining neighborhood near Hollywood, Windsor Square and Hancock Park in Mid-Wilshire.